Best Social Media Platforms for Business Promotion

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Today every business needs a presence on Social Media Platforms. If you’re a business owner or marketer, you’ll definitely understand its importance. You might face trouble in the selection of Best Social Media Platforms for Business Promotion. So, this article is here to resolve your complications.

Why social strategy of many businesses fail?

One of the major causes of a failed social strategy of any business is prioritizing the wrong social media platforms and targeting the wrong audience.

We need to avoid understandable mistakes as social media is fickle. And always staying on top of the news channels, pages, trends, and current top practices takes a lot of time and infinite dedication. That’s what we really need to focus on.

To promote your business through social media platforms with the least investment and better reach, you must answer these three questions.

Are you B2C, B2B, or both?

The first question you need to answer if you want to redefine your online audience, just see your target audience is either a business entity or a consumer.

Unless your product is an impulse buy, the probability of them traveling all the way down the funnel instead of scrolling to the next post in people’s feed seems to none.

But when you understand the accurate difference between B2B and B2C social media marketing strategy. You can easily find it much easier to attract leads to your website and business who are ready to convert.

What’s your target audience?

You must be sure about your audience requirements and behavior like –

  • Where is your audience located?
  • What is the average age and gender of your target buyer?
  • Which industry do they work in?
  • What challenges are they facing?
  • What’s their average income?
  • What problems do they want to be solved?
  • Which of all of the above are your top-paying and most loyal customers?
  • What are their hobbies?

What’s your overall goal?

If you’re promoting your business on social media platforms, no doubt you have to focus on visible content the most. As people get there to see things, not to do things. Hence, it makes it difficult for your businesses with a long sales cycle to make sales straight from the social platform.

If you know the answers to those three questions, it’s relatively easy for you to leverage it up through two to three platforms to dedicate your time to. Do not try to be on every or too many social media channels at once.

To save your time and help you prioritize, we’ve listed out the Best Social Media Platforms for Business Promotion and marketing. So, stay tuned………!!

1. Facebook

With so many amendments, changes, and updates, Facebook is considered as the best social media platform for business currently available. It was reported to have earned a total of $66.529 billion in the year 2019.

Facebook has more than 1 billion active users per day. So there’s no doubt that it is one of the best ways to find your target audience. Here you can build an email list and get new customers every time. But that’s not all about it.

Facebook is also a great platform to interact with your clients just after you’ve caught their attention. Here you can create public groups and pages to increase your reach. You can either create private groups where paying customers can join, interact, ask queries and questions, and can have a personalized experience with your brand.

Many digital experts consider it to be one of the best platforms for targeted adds with its cool feature Facebook Pixel.

2. Twitter

Twitter has an excellent marketing strategy and that is their character limit. It gives everyone a “voice” but limits the “noise.” Today, most of the Businesses, celebrities, journalists, and even Presidents use Twitter to share stories, news articles, trends, or humorous anecdotes every day.

To market your business, you can definitely find so many ways to monetize the platform. The thing it requires is consistently engaging with your audience, standing out from your competition, and adding valuable content consistently.

Twitter can be a powerful tool for building your brand awareness and connecting directly with the other.

As twitter has its specific marketing strategy, and you need to plan for multiple tweets per day.

3. Instagram

Instagram is one of the top social media platforms for businesses currently available. It has an ever-increasing number of users over 1 billion each and every day.

In the initial days, Instagram was started as a platform for sharing visuals like photos and videos, and still keeping that as its core use. Later then, it has expended its features.

Now, Instagram has become a brilliant way for brands to literally show their products, voice, values, and subsequently generate leads.

Instagram works great for the younger audience who typically shop from mobile. It either has created a “Checkout” feature that means it’s fully set up for eCommerce. Now, your clients can look at your product images, videos, and purchase whatever they like directly from their Instagram account.

4. LinkedIn

LinkedIn is a networking tool exclusively for professionals. It has completely revolutionized the way we seek, find, and get hired for the jobs. And definitely it’s also a pretty much good resource for sharing content that helps you interact with professionals.

On LinkedIn, you’re more likely to find your business partners than new customers. As it is highly focused on B2B business.

However, it isn’t a hard and fast rule that people don’t go to LinkedIn for online shopping and entertainment. But majorly people come here to learn more about the industry, look for new career opportunities, and what their professional contacts are up to.

5. Pinterest

Pinterest is among the top social media platforms for small and big businesses. It was founded in 2009 and has over 291 million active users today. Most of its users are millennials, over half are women 25 and 54 aged and nearly 40% of the users are men.

The most fascinating thing is – Pinterest gives a $4.3 return for each $1 spent on ads subsequently making it a less expensive and more profitable advertising platform than Twitter or Facebook.

All it requires is creative pictures, a consistent schedule, and a strategy for growing followers on the Pinterest account. With the right approach and momentum, you’ll start to see more traffic and conversions in almost no time.

It is a great traffic driver to your business site, but it’s highly effective for businesses like – Home decor, photography sites, cooking recipes, travel, and many more to say. And this is because their content is visually appealing and easily shared.

With the right approach and enough creativity, you can use Pinterest to boost traffic for your business. Since more than 40% of Pinterest users make a household income of over $100k. So, there is no wonder the platform is absolutely great for driving conversions!

6. YouTube

YouTube is a remarkable video-based social platform. It has become the best platform for sharing information via video content more than any of its competition like – Instagram, Snapchat. It has over 2 billion monthly users.

Now YouTube has become a place where people go not only for entertainment but also to learn and earn. And this’s what makes it a powerful tool for businesses.

On YouTube, you can create your video channel and can connect with your users in a super interactive. Here you can create video tutorials for content like blogs. You can either show product descriptions or can give personal press releases to your audience.

By optimizing your titles and descriptions for YouTube SEO, and you’ll get more traffic and conversions to your site. Thus, you can grow your email list too.

7. Quora

When it comes to the best social media platforms for business, Quora might not come in your mind but it is quite necessary. It was founded in 2009 and allowed its users to ask questions to the Quora community.

Users from various backgrounds and expertise can share their knowledge making this a great platform for learning and sharing. Mainly, from the point of digital marketing, it’s used to drive traffic to your site.

Quora is an excellent way to look for questions in your professional arena and establish yourself as an authority. You can even link to the content that you’ve written on the trending topics being discussed. The most appreciated responses are those that focus on the question instead of your own business.

Final Thoughts

Whichever social media platform you use for your business, the key to growth always remains the quality and value of posts published with consistency. And the second most crucial factor is targeting the right audience for your business.

Choose and invest in the best suited social media platforms for your business. We’d love to hear from you about your best working social media platforms. Let us know in the comments and help others to learn from your experiences.

2 COMMENTS

  1. Hello Raksha,

    Informative post.

    Yes very well mentioned Raksha and I too believe, in this tech savvy world presence on social media platforms as well as understanding and considering the various ways- how to promote your business on these social platforms is the basic need for every every business.

    All the various social media platforms you discussed are important and useful especially Facebook, Twitter, LinkedIn and Pinterest. Yeah quite agree, it is much better to go with two or three social platforms for business promotion rather than opting all.

    I really appreciate the words, ” the key to growth always remains the quality and the value of post published with consistency” as consistency and quality are the most important thing definitely.

    Regards.
    -Rijhu

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